Finalist · Indie Fragrance of the Year · The Fragrance Foundation Awards 2026, for OG
Vol. 1

a moment in gratitude

For Mary Ann.

A fragrance house founded by Danielle Blair Davis and Jacqueline Scialla.

Read the story Request samples
The house

A fragrance house built on moments.

Not trends, not seasons. The ones you keep.

Confidence and kindness. Elegance and edge.

Vintage without trying: a white shirt, a black dress, a trench thrown on at the last minute.

These are not fragrances that overwhelm a room.

  • New YorkThe house
  • $230Three Eaux de Parfum · 50 ml
  • IFFComposed with master perfumers
  • 2026Fragrance Foundation Awards finalist
Mary Ann, the person Vol. 1 is dedicated to
Vol. 1 · a moment in gratitude

Made from something real.

Every volume of june thirtieth is a moment: a feeling, a trip, a day. This one is gratitude, for Mary Ann, Jacqueline's mother. Her presence was felt without ever asking for attention. Fierce yet magnetic, sharp and soft at once, she led with instinct and gave more than she took.

The house is named for her birthday, June 30th.

The brand film · 20 seconds

Small moments, kept.

The founders

Two New Yorkers. One house.

Danielle Blair Davis in a black dress, holding a june thirtieth bottle
Danielle Blair Davis · Co-founder

For eighteen years, she wore other brands' stories. This one is hers.

Danielle grew up in a small town in North Carolina and found her way to New York. june thirtieth is where she says what she believes out loud. Today she lives in Brooklyn, a mother and a co-founder of the house. She runs it day to day and brings it to every new partner herself.

For most of my career, I represented someone else. This time, it's me.

Danielle

Danielle and Jacqueline met in 2010 in New York and have been sisters in everything since.

The volumes and the object

Every volume is a moment.

A shelf built to keep going, one volume at a time.

Tap a Vol. 1 book to read the story
  1. Vol. 1 · 2026

    a moment in gratitude

    Three books: OG, Vanilla's Muse and Serene Santal.

  2. Vol. 2 · 2027

    a moment in ______

    A second volume of scents. The moment comes later.

  3. Vol. 3

    a moment in ______

    Still to be written.

Every bottle is an arch. Every box is a book.

Three june thirtieth bottles, smoked, peach and frosted white, arched fluted glass with silver caps
Tap a cover to open it
Inside: the bottle, a letter about the scent, and a sample vial.
Inside: the bottle in its fitted cradle, a letter about the scent, and a sample vial.
Inside: the bottle, a letter about the scent, and a sample vial.

An arch is a threshold: a passage between spaces and states of being. It shapes the fluted glass, the sculpted cap and the label.

Each scent comes in its own book, with a letter and a sample vial inside. Together, three books make Vol. 1.

Founders: confirm vial contents and who the letter is from

Vol. 1 · Three Eaux de Parfum

Three scents, three perfumers.

Each scent is composed with a master perfumer at IFF. One nose per scent.

OG, frosted white arched bottle
N° 01 · Floral Amber Fruity

OG

Tart rhubarb and morello cherry deepen into rose, vetiver and caramelized wood. Bright, grounded, quietly magnetic.

By Jean Marc Chaillan, IFF

Finalist, Indie Fragrance of the Year, The Fragrance Foundation. Rose oil from the Balkans.

See the notes

TopRhubarb, morello cherry, dewy green leaves, bergamot, lemon

HeartRose oil, vetiver oil, violet

BaseAmber, caramelized sugar, ambrette seed, cashmeran, cedarwood, musk, vanilla

Vanilla's Muse, peach arched bottle
N° 02 · Floral Gourmand

Vanilla's Muse

Soft yet bold. Almond crème and cherry, jasmine and violet, a flicker of licorice flower, warmed by resins and vanilla.

By Laurent Le Guernec, IFF

Mary Ann is the muse. Peru balsam from El Salvador.

See the notes

TopAlmond crème, cherry, licorice flower, jasmine, violet

HeartMyrrh resin, Peru balsam, vanilla bean extract

BaseLabdanum resin, tonka bean absolute, patchouli oil

Serene Santal, smoked dark arched bottle
N° 03 · Woody Amber

Serene Santal

Dry cardamom and magnolia melt into cedar, sandalwood and a touch of rum. Effortless and modern.

By Patty Hidalgo, IFF

Sandalwood from New Caledonia. AmberNat, IFF's amber.

See the notes

TopCardamom, magnolia, airy notes, olibanum resin

HeartCedarwood, cypriol, orris, Peru balsam, rum extract, vanilla bean extract

BaseAmberNat, ambrette seed, patchouli, cashmeran, sandalwood, musk

Eau de Parfum · 50 ml Founders: confirm vegan and cruelty-free wording and any certification

The Fragrance Foundation 2026 Awards finalist badge. See the finalists on The Fragrance Foundation site (opens in a new tab) Year one

A finalist in year one, and what comes next.

Finalist

Indie Fragrance of the Year, The Fragrance Foundation Awards 2026, for OG. One of six finalists.

See the finalists on The Fragrance Foundation site (opens in a new tab) ↗
New York

At Stéle, where the house first reached clients.

UK

Distributor signed. UK and EU approval underway.

Goals

Vol. 2, a moment in ______, in 2027. New stockists and indie fragrance shows.

Danielle Blair Davis and Jacqueline Scialla together in New York
The partnership

Open a june thirtieth shelf.

Three Eaux de Parfum in book boxes. A founder-led launch, staff training and gift sets for every season.

Three arched Vol. 1 sample cards: Vanilla's Muse in blush, OG in stone and Serene Santal in charcoal
Vol. 1, one card for each scent
Request samplesShop the collection

Press and media: danielle@junethirtieth.com

Danielle will walk you through it herself danielle@junethirtieth.com